Some stories begin with a handshake — and that’s how ours started in Georgia.
This month, ErgoDenta had the exciting opportunity to be featured at the IDS Georgia Dental Expo in Tbilisi, thanks to the efforts of our new distributor, IDS Georgia. The event marked the beginning of a promising partnership, and our very first appearance in the Georgian dental market.
Led by Giorgi Goginashvili, Independent Dental Services (IDS) Georgia is a newly founded startup established in April this year. While the company is new, the team brings years of experience in the dental field and has already made a strong start by launching at the IDS Georgia Dental Expo. Their focus is clear: to bring ergonomic, reliable, and high-quality instruments to clinics and professionals across the country. We’re proud to have ErgoDenta as part of their offering from the very beginning.
At the exhibition, dental professionals had the chance to explore the full range of ErgoDenta products — including our ErgoX, ErgoX Pro, and ErgoSteel handles — designed to improve comfort, control, and performance in daily practice. Visitors were also introduced to our wider collection of periodontal, diagnostic, and surgical instruments, all designed in Denmark and made for everyday use.
“We’re grateful for IDS Georgia’s trust in our brand. As two new companies, we share the same energy and commitment to building something strong from the ground up,” said Muhammad Ali, CEO of ErgoDenta.
The response at the event was positive and full of potential. It reinforced our belief that with the right partners, ErgoDenta can bring value to dental professionals not only in Europe, but in emerging markets around the world.
We look forward to growing this collaboration step by step — and to many more events together in the future.