Buy from stock, order to forecast, or build your own brand — each sourcing model trades off speed, margin and commitment differently. Picking the right one (often a mix) is what keeps your shelves full and your cash flow healthy. Here's how to decide.
Dealers ask us which sourcing model fits them. There isn't one answer — most successful partners blend all three. Here's how stock, made-to-order and private label compare, and when each makes sense. Browse the full catalogue to see what's available from stock.
1. Buy from stock
Fastest, lowest commitment. Order catalogue items as you need them. Best for testing a range, covering long-tail demand and keeping working capital light. The trade-off is standard pricing and standard branding.
2. Made-to-order / forecast
Better pricing, planned supply. Commit to volumes against a forecast and we schedule production. Best for your core movers where you can predict demand — you get keener pricing and reliable availability in exchange for planning ahead.
3. Private label / OEM
Highest margin and loyalty, highest commitment. Your brand on our instruments (or built to your spec). Best once a line is proven and volumes justify branding set-up. See the OEM guide for how it works.
How to blend them
- New range / unproven demand: start from stock.
- Proven core movers: move to made-to-order forecasts for better pricing.
- Flagship lines you want to own: private label for margin and brand loyalty.
- Long-tail / occasional items: keep on stock to avoid tying up capital.